Pricing
No setup fee. One monthly price. Cancel any time after 30 days.
Every plan includes building your assistant, testing it with you, the texts and emails, and a person to call for changes.
Starter
$49/month
60 minutes of calls, about 30 calls
- Answers calls you miss, any hour
- Messages by text and email
- Spam hung up on
- Edit any time
Most popular
Business
$99/month
200 minutes of calls, about 100 calls
- Everything in Starter
- Emergency calls ring through to your cell
- Thank-you text to every caller
- Caller replies forwarded to you
Always On
$179/month
500 minutes of calls, about 250 calls
- Everything in Business
- Multiple lines or locations
- Priority support
How the minutes work
Plans are measured in minutes of call time, because that's what the phone companies charge us for. A typical message call runs two to three minutes. Spam calls last a few seconds. If you go over your plan, it's 35 cents a minute, and we'll tell you if a bigger plan would save you money.
What's not included
Nothing hidden. If you want a brand-new phone number instead of forwarding your own, that's $5 a month. If you want Mabel to speak a second language, ask us. That's it.
Not sure which plan?
Start on Starter. If you're going over, we'll see it and suggest a change. No penalty for moving up or down. Or run the numbers on what missed calls cost you first.